This is one of the most powerful adverts I have seen this year. I watched it over and over and really think its brilliant. The symbolism in the candle and the wax is outstanding and it slowly shows scenes of various countries death penalties melting away I found it really moving. The typography at the end written in wax just rounds it off at the end and explains what the advert it about after already drawing you in from the viscous death penalties, very accurately made from wax melting away.
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