I was watching the film Yes Man with Jim Carey in it and found towards the end the film had dragged on to long and was bored. Until the credits came on and i found myself surprisingly drawn in! The angled paint splash typography was really effective and I liked the use of color and general style. I also felt it reflected the film in that it was spontaneous.
Wednesday, 4 May 2011
Amnesty Death to the Death Penalty
This is one of the most powerful adverts I have seen this year. I watched it over and over and really think its brilliant. The symbolism in the candle and the wax is outstanding and it slowly shows scenes of various countries death penalties melting away I found it really moving. The typography at the end written in wax just rounds it off at the end and explains what the advert it about after already drawing you in from the viscous death penalties, very accurately made from wax melting away.
Street Museum
I was reading creative review and saw this app for the Iphone in which you can hold your iphone on a certain street view and it will take you back to the past and show what the street view was years ago. Its a really interesting app, but i found the advert they put together for it even more interesting where they had combined the image on the phone with the present day image and took the phone away. It really shows a massive jump in time and really advertises the app to its full potential. Street museum visits rocketed after this app and advert was made which also shows the power of advertisement.
Anamorphic typography
After looking into the Typolution i also found this video on anamorphic typography, where typography is written so it fits around rooms when the view point is changed the whole thing is visible. Its interesting and clever but i would also like to see something more complex with added color ect.
Typolution
Here I had just been looking through Youtube at some general typographic videos and i came across this one where everything evolves out of typography. I think it was really cleverly put together and was probley something just done for fun. I particularly like the way the rain was expressed and even bounced of the ground in the beginning.
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